Surfly Pricing 99%

While base airfares remain semi-regulated, ancillaries (seat selection, baggage, priority boarding) are Surfly Pricing’s frontier. In 2025, a European low-cost carrier (name withheld by request) ran an A/B test: Control group saw fixed ancillary prices ($30 for a large checked bag). Treatment group saw personalized prices ranging from $22 to $58 based on:

Surfly provides a 14-day free trial . This allows teams to test key features like co-browsing, video chat, and document collaboration before committing to a paid plan. surfly pricing

With e-commerce, firms began testing personalized offers using clickstream data. Hannak et al. (2014) documented price steering on travel sites, where prices changed based on operating system (Mac users quoted higher hotel rates). However, these changes were static per session. This allows teams to test key features like

Example: A budget airline’s API may detect a user has searched for the same route five times in two hours. The Surfly algorithm infers high purchase intent and increases the displayed price by 7% on the sixth search. If the user switches to a VPN or clears cookies, the price resets—illustrating the fragility and opacity of the system. (2014) documented price steering on travel sites, where

To understand if the pricing is "fair," you must compare it to the alternative approaches: