TikTok utilizes AEM and the SKAdNetwork (SKAN) to report conversions from iOS users.
"Sales are up 20%, but TikTok says we only made $5,000. Why are we spending $10,000 on ads?" tiktok attribution window
View-Through attribution is controversial. Critics argue that a user who saw an ad but didn't click might have converted regardless of the ad (correlation vs. causation). However, on TikTok, VTA is critical due to the "lean-back" nature of the platform. TikTok utilizes AEM and the SKAdNetwork (SKAN) to
This is the "last click" model. If a user taps your link and buys within the window, you get credit. 000. Why are we spending $10