The core change was a new feature called . When a user opened the app, it didn't ask them to log a meal or meditate. It asked one question: How are you right now?
"Hey," Elias said, sitting across from her. "I’m with Thrive. Why don't you use the app?" thrive product manager
If the answer was "Overwhelmed," the app didn't offer a lecture. It offered a 60-second breathing exercise or a guided stretch to do at a desk. The core change was a new feature called