Launched in June 2020, Moj was the company's rapid response to the Indian government’s ban of TikTok. Within a remarkably short time, Moj captured the vacuum left by TikTok.
The founders observed that while social media giants like Facebook and WhatsApp were popular in metropolitan areas, a massive chunk of the Indian population remained underserved due to language barriers. Existing platforms were heavily skewed toward English users. The founders identified a "digital caste system" based on language and sought to bridge this gap. mohalla tech
As we look toward the future of "smart cities" and the "metaverse," we must ask a critical question: Do we want to live in a simulation of a city, or do we want to fix the actual street we live on? Launched in June 2020, Moj was the company's