TikTok functions as a search engine for younger demographics.
The fluorescent screen was the only light in Leo’s bedroom, casting pale, blue shadows across the walls. It was 2:00 AM, and his thumb had developed a mind of its own. Swipe. Swipe. Double-tap. Swipe.
But Leo was looking for something specific. He was trying to become an influencer. He had posted forty-three videos in the last month—skits about working in IT, relatable rants about coffee, even a few clumsy dance trends. His total view count across all of them was 312. It was demoralizing.