Bitly.2019 Portable -

In 2019, Bitly solidified its transition from a simple URL shortener to a comprehensive . This pivotal year was marked by deep technical upgrades, strategic partnerships, and a focus on empowering marketers with granular data. 1. The Migration to Google Cloud

In 2019, we retired the old pelican logo and introduced a brand new visual identity. We moved to a bolder, cleaner aesthetic designed to reflect our evolution from a simple utility tool to a comprehensive connection platform. Our new color palette and simplified "bit.ly" wordmark were built to look great not just on your desktop, but on the mobile screens where most of you are now creating and sharing links. bitly.2019

So, what’s next?

Here is a complete blog post reflecting on Bitly's 2019. In 2019, Bitly solidified its transition from a

Still, Bitly’s network effect—millions of users already trusting the bit.ly domain—kept it on top. The Migration to Google Cloud In 2019, we