When introducing this topic in a PPT, the following four core objectives should be highlighted:

Competitor analysis is a critical component of market research that helps businesses understand their competitors and develop effective marketing strategies. By conducting a competitor analysis, you can identify market gaps, develop a competitive strategy, improve your products and services, and enhance your marketing efforts. Remember to focus on key areas, such as products and services, marketing strategies, customer engagement, and strengths and weaknesses, and use tools, such as Google Alerts and social media listening tools, to gather and analyze data.

: Brands that address the same customer need with different products (e.g., a gym vs. a home workout app).