| Question | What to Find Out | Why It Matters | |----------|------------------|----------------| | | Demographics (age, gender, location), personality traits, niche (fashion, travel, tech, education, etc.) | Shapes tone, visual style, and story angle. | | What does she stand for? | Core values (authenticity, sustainability, humor, empowerment…) | Guides messaging and calls‑to‑action. | | Audience profile | Age range, interests, platforms they frequent, pain points | Determines platform, length, and content style. | | Current content | Existing videos, social posts, blog articles, brand guidelines | Ensures consistency and avoids duplication. | | Goals for this video | • Brand awareness • Product launch • Tutorial • Storytelling • Community building | Sets KPIs (views, clicks, shares, conversions). |
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