During the session, the presentation of market research is crucial. If the data reveals that Wilkins’ core customer base is aging out of the primary buying demographic, the strategy must pivot to content marketing, social media engagement, and SEO optimization. This transition often requires a cultural shift within the organization. The strategy session becomes the platform to authorize this shift, allocating budget away from "safe" traditional media and toward riskier but higher-potential digital channels. It is here that the strategy moves from abstract goals to concrete resource allocation.
The Wilkins strategy session didn’t reinvent the wheel. It just made sure the wheel would never fall off again. wilkins marketing strategy session
Re-align with the core reason the organization exists. During the session, the presentation of market research
The room divides.
Instead of pretending to be a lifestyle brand, Wilkins leans into the factory. Campaign tagline: “Glue that holds the world together. Now, your world.” Content strategy: A series of 60-second vertical videos called “The Test.” The strategy session becomes the platform to authorize