They advise brands to enter at the — early enough to be clever, late enough to be understood.
Memetix popularized a 4-stage model:
: A Swedish YouTuber who focuses on viral trends and influencer news. Exploring My Roots: Swedish Heritage Explained melina goransson memetix
If you need to understand why memes work before trying to make them work for you, Melina Göransson and Memetix are a gold-standard resource. If you need a quick viral hit, look elsewhere. They advise brands to enter at the —