Eben Pagan (formerly known by the pen name David DeAngelo) is a highly influential American entrepreneur, author, and speaker. He is best known for his success in the direct-response marketing industry, specifically in the "dating advice" niche, and later for his training programs on business growth and productivity. Pagan is widely considered a pioneer of the modern info-product industry, having generated over $100 million in sales through his digital courses and ebooks.

And that is the real lesson.