This paper examines the digital transformation strategy of Grupo Santillana, a leading educational publisher in the Spanish-speaking world. As the publishing industry faces disruption from open educational resources, interactive platforms, and changing consumption habits, Santillana has pivoted from a traditional content provider to a comprehensive educational ecosystem. This analysis explores the company's shift toward "Santillana Digital," evaluating its adaptive strategies, key technological platforms, and the challenges it faces in balancing legacy print revenue with aggressive digital expansion.
Students can access the same content online, offline (via app), or in print. Activities auto-correct, and progress syncs across devices. digital santillana
The shift to digital altered the fundamental revenue architecture of the company: This paper examines the digital transformation strategy of