The E400 was a direct competitor to the and HTC Wildfire S . Its primary selling point was not performance, but a distinctive design and very low price (approx. $150–180 USD unlocked).
LG never officially released Android 4.0 (Ice Cream Sandwich) for the E400, despite promising updates for the L-Style series. This caused community backlash. The reason was insufficient RAM and storage—ICS required at least 512 MB for a smooth experience. lg-e400
This was the phone's Achilles' heel. The E400 sported a QVGA TFT LCD screen with a resolution of 320x480 pixels. The pixel density was roughly 125 PPI. The E400 was a direct competitor to the and HTC Wildfire S