7 Movie - Rules Rules 2023

Perhaps the most controversial trend of 2023 was the "tax write-off" strategy employed by Warner Bros. Discovery. The cancellation of the nearly finished film Coyote vs. Acme (shelved for a tax break despite positive test screenings) signaled a ruthless new reality. In the modern corporate landscape, art is an asset on a spreadsheet, and if destroying it benefits the bottom line more than releasing it, studios are now willing to pull the plug.

2023 was littered with the carcasses of underperforming franchises. Films like The Flash , Indiana Jones and the Dial of Destiny , and The Marvels struggled domestically. Audiences sent a loud message: they are tired of "content" designed solely to set up sequels. The new rule is that established Intellectual Property (IP) must offer a standalone, high-quality story, or audiences will stay home. 7 movie rules rules 2023