Marketo Custom Objects [verified]

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Instead of just knowing a lead is "Hot," know why . marketo custom objects

Understanding Marketo Custom Objects involves viewing them as database tables that establish a one-to-many relationship with leads or companies. Disclaimer: You need Admin rights for this

Unlike custom activities , which track one-time events (like "Purchased Car"), custom objects track current states that can be updated (like "Car Color" or "Service Status"). marketo custom objects