Clout relies on metrics (likes, shares, feuds). In drill or trap music, boasting about wealth and influence often masks insecurity. For example, “clout chasing” is derogatory—yet paradoxically necessary for survival in streaming economies.
Spreitzer, G. M., & Sonenshein, S. (2004). The role of positive deviance in organizations: A look at constructive deviance. In R. P. Vecchio (Ed.), Leadership and organizational development (pp. 207-225). Sage Publications. clout, wicked/pulse
While clout seeks visibility, “wicked/pulse” demands presence. In a saturated media landscape, the most enduring artists balance both: using clout for reach but anchoring their work in a wicked, pulsing authenticity. Future research might analyze how AI-generated music disrupts this tension. Clout relies on metrics (likes, shares, feuds)
Amabile, T. M. (1996). Creativity in context. Westview Press. Spreitzer, G
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Wickedness, in the context of clout, refers to the willingness to challenge norms, conventions, and established power structures. It involves taking risks, pushing boundaries, and defying expectations. Wickedness is often associated with creative genius, innovative thinking, and revolutionary ideas. However, it can also manifest as rebelliousness, contrarianism, or even destructive behavior.