| Feature | Operator Tier | Retail (Google TV) | |---------|---------------|---------------------| | Custom launcher | ✅ Yes | ❌ No | | Google TV UI | ❌ Replaced | ✅ Default | | Operator app preloads | Full control | Limited to user install | | Geofencing required | ✅ Yes | ❌ No | | Update control | Operator-managed | Google-managed | | Assistant button | Mandatory | Mandatory | | Revenue share on own content | 0% to Google | 100% to operator (via their own app) |
The benefits of achieving Android TV Operator Tier certification include: requirements for android tv operator tier