Preparations for garmi begin well in advance, with families engaging in various activities to ensure a festive and joyous atmosphere. Homes are thoroughly cleaned, and traditional foods, such as sabzi polo mahi (herbed rice with fish) and kuku sabzi (herbed frittata), are prepared. On the eve of the spring equinox, families gather around the Haft-Seen table, a symbolic arrangement of seven items starting with the letter "seen," which represent different aspects of life, such as growth, abundance, and health.
Marketers target keywords like "Garmi" instead of just "summer" to connect with local users searching for cooling products. Preparations for garmi begin well in advance, with
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