Digital Playground For Retail |work|

Kellogg's Town digital playground immersive experience goes live in partnership with Merkle dentsu — Retail Technology Innovation ... Retail Technology Innovation Hub Show all Benefit   How it Works Increased Dwell Time Families stay longer when children are engaged, leading to higher average transaction values. Data Collection Interactive kiosks and apps allow brands to collect first-party data on customer behavior and preferences. Brand Differentiation Physical stores offer sensory experiences (climbing, sensory walls, VR) that e-commerce cannot replicate. Operational Insights "Lab stores" use AI sensors and digital maps (like Pladia ) to track visitor movement and identify popular inventory areas. Real-World Examples   Walmart Toy Lab: An online "funtroller" experience where kids can virtually "test" top-rated toys from home before visiting the store. Macy’s Samsung Experience: A curated tech zone including a 4D VR coaster and gallery-like digital art displays. Nex Playground: Specialized fixtures that offer a custom demo experience for shoppers to play interactive games live in-store.   Retail Dive  +3 AI can make mistakes, so double-check responses Copy Creating a public link... You can now share this thread with others Good response Bad response 15 sites Macy's opens 'digital playground' at Herald Square | Retail Dive Nov 1, 2017 —

Guide: Creating a Digital Playground for Retail 1. What is a Digital Playground? A digital playground is an interactive, omnichannel retail experience combining:

Gamification Augmented Reality (AR) / Virtual Reality (VR) Live streaming commerce Shoppable content (video, social, 3D) Community-driven challenges & rewards

Goal: Move from “transaction” to “interaction” — make shopping feel like play. digital playground for retail

2. Core Components | Component | Purpose | Example Tech / Tool | |-----------|---------|----------------------| | Virtual Storefront (3D/AR) | Browse & try products digitally | Shopify AR, Obsess, Zakeke | | Gamified Loyalty | Earn points via mini-games, quizzes, challenges | Scavify, LoyaltyLion + custom game engine | | Live & Shoppable Video | Real-time interaction + instant purchase | Bambuser, TalkShopLive | | Social Commerce Hub | UGC contests, unboxing battles, polls | TikTok Shopping, NTWRK | | Phygital Kiosks | In-store digital play zones (touchscreens, QR games) | Raydiant, Mood Media | | NFT / Digital Collectibles | Exclusive digital goods tied to physical products | Sweet, ShopX, own smart contract |

3. Step-by-Step Build Guide Step 1: Define Your “Play” Objective

Drive engagement? → Leaderboards, daily spin-to-win Increase AOV? → AR cross-sell (“complete the look” game) Collect data? → Personality quizzes + product match Build community? → Team-based challenges, social sharing rewards Macy’s Samsung Experience: A curated tech zone including

Step 2: Choose Your Entry Point (Start Small)

Low risk: Web-based AR try-on + spin wheel pop-up. Medium: Shoppable live event (1 hour) with real-time games. High impact: Full 3D virtual store + scavenger hunt (QR codes hidden in 3D space).

Step 3: Design the User Journey (Example) → Team-based challenges

Landing – Enter playground (avatar optional) Challenge – “Find 3 hidden tokens in the AR sneaker wall” Reward – Unlock 15% discount + entry to leaderboard Social – Share result → extra life for next game Checkout – Seamless cart + reward applied

Step 4: Integrate with Your Retail Stack