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Sarah had a client with a boutique in Chicago. General rankings didn't matter; Chicago rankings did. She used the tool’s to see how the shop ranked for users specifically in Illinois. It revealed they were invisible to locals but ranking well nationally—a red flag that allowed her to pivot their strategy toward local "near me" keywords. The Chrome Extension Advantage

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He clicked to expand the results, showing the top 100 results for the query. He scanned the list. He saw the usual suspects at the top, but his eyes widened when he looked at positions 10 and 11. Sarah had a client with a boutique in Chicago