She champions a specific kind of "girls' girl" fashion—outfits that are cute for the sake of the wearer, not just for the male gaze. Her influence extends to her famous fixation on her own posterior, which she has successfully monetized into photobooks and TV segments. While this might seem crass on paper, in execution, it is surprisingly empowering. She took control of her own objectification, turning it into a running joke that she controls. By openly talking about her body with humor rather than shame, she challenged the strict modesty often imposed on female idols.